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Empowering Entrepreneurs: A Recap of the OWIT Zimbabwe Open Market Day in Bulawayo

On the 5th of April, the City Hall in Bulawayo, Zimbabwe, was abuzz with excitement as the OWIT Zimbabwe Open Market Day unfolded, showcasing a dynamic tapestry of talent, innovation, and community spirit. This event, organized by the Organization of Women in International Trade (OWIT) Zimbabwe chapter, sponsored by Ecobank under its Elevate program and supported by the Ministry of Women Affairs and Small to Medium Enterprise Development, not only celebrated the achievements of local women entrepreneurs but also provided a platform for learning, networking, and empowerment.

Major newspapers such as The Chronicle and NewsDay captured the essence of the Open Market Day, highlighting its significance in fostering entrepreneurship and economic growth within the region.

The event featured key speeches that resonated with the audience and underscored the importance of supporting and empowering women in business. Ms. Buhlebenkosi Nyathi, the President of OWIT Zimbabwe, delivered a powerful address emphasizing the lighting of each other's candles #lightyoursisterscandle. She stressed the need for working together towards overcoming challenges and seizing opportunities in the business world.

Guest of Honor, Hon. Monica Mutsvangwa, the Minister of Small and Medium Enterprise and Community Development, commended OWIT Zimbabwe for its commitment to promoting entrepreneurship and empowering women in trade. Her speech reflected the government's dedication to creating an enabling environment for small businesses to thrive and succeed.

Beyond the speeches, the Open Market Day was a platform for exhibitors to showcase their products and services, connect with customers and peers, and participate in educational workshops. Exhibitors had the opportunity to delve into topics such as digital marketing, financial literacy, and the African Continental Free Trade Area (AfCFTA) trade hub. These sessions equipped them with essential skills and knowledge to navigate the ever-evolving business landscape.

Testimonials from the exhibitors reflected their appreciation for the learning opportunities provided at the event. Many expressed gratitude for the insights gained in digital marketing strategies, financial management techniques, and the potential benefits of engaging with the AfCFTA trade hub. They eagerly anticipated future workshops and resources promised by OWIT Zimbabwe in the coming months, recognizing the value of continuous learning and skill development in achieving business success.

The spirit of collaboration and support permeated the City Hall, as entrepreneurs networked, shared experiences, and forged new partnerships. The Open Market Day was not just a marketplace; it was a hub of inspiration, knowledge-sharing, and empowerment, bringing together a diverse community of innovators and creatives.

As the event drew to a close, the echoes of enthusiasm and determination lingered in the air, a testament to the resilience and vibrancy of Zimbabwe's entrepreneurial ecosystem. The OWIT Zimbabwe Open Market Day had successfully showcased the talents and potential of local businesses while laying the groundwork for a future of growth, opportunity, and empowerment.

In the words of one exhibitor, "Today, I not only sold my products but also gained invaluable insights that will help me grow my business. I am grateful for the support and knowledge shared at the OWIT Zimbabwe Open Market Day."

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Great Innovation for upcoming ladies in Business, not only were we blessed we were also inspired, uplifted by each other and knowing we have the support of our minister Mai Mutswangwa gives me us great honor...#LightUpYourSistersCandle

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